Sundown California is a men’s and women’s lifestyle brand that seeks to bring a sophisticated, sustainable and design focused product to our community, inspired by Southern California
Sundown California was founded with the intent to create a more sophisticated surf brand rooted in shades of black and grey. Our founder Darren Seward realized that the surf industry was saturated with brands that produce the same bright colors, loud patterns and playful designs.
We hope to elevate the surf genre by providing high quality sustainable materials, sophisticated designs inspired by the california lifestyle, as well as a unique visual language that inspires both creativity and introspection.
Our bread and butter here at Sundown are our Graphic Tees. Made of the worlds finest ELS (Extra Long Staple) American grown cotton grown in California.
AMERICAN GROWN SUPIMA COTTON
The SUPIMA® trademark is the consumers’ guarantee that the branded textile product they are buying contains the finest U.S.- Grown Pima Cotton. By licensing the entire supply chain SUPIMA® provides added guarantee to customers that SUPIMA® trademarked goods are made with 100% U.S. Pima cotton of the highest quality.
NO SWEATSHOPS
Our mills adhere to something called SA 800 for Social Accountability Management System, and FLO (Fairtrade Labeling Organizations) which are dedicated to alleviating poverty afflicting the majority of the world’s farmers and workers by setting and certifying the compliance of stringent, socially- conscious production standards.
WRAP CERTIFIED
WRAP is an independent, objective, non-profit team of global social compliance experts dedicated to promoting safe, lawful, humane, and ethical manufacturing around the world through certification and education.
WIND MILL POWERED
Our factories use Suzlon 1250 wind power to encourage green power and continue leadership in environmental production.